Event Professionals to Converge in Lagos for Industry-Focused Business Session

 By Theresa Aisha

Event professionals across Nigeria are expected to gather in Lagos this June for a business-focused session addressing some of the most persistent challenges within the industry. The session comes at a time when the sector continues to expand, yet many practitioners face difficulties sustaining growth, managing operations, and building profitable businesses.

While the industry is widely recognised for its creativity and execution, conversations are increasingly shifting toward what happens behind the scenes. Issues such as pricing inconsistency, operational inefficiencies, and lack of structured systems have become more visible as demand increases.

Architect and business strategist Theresa Aisha Mebitaghan, known as Tessie, will lead the session, drawing from over a decade of experience building and managing event businesses across the UK and Nigeria. Her work has focused on introducing structured frameworks into an industry that has traditionally operated informally.

According to industry observers, the need for structured training is becoming more urgent. Many professionals enter the market with strong creative skills but limited exposure to the business fundamentals required to sustain and scale their work. As competition increases, this gap is affecting performance across different levels of the industry.

“The industry has grown quickly,” Tessie notes. “But the systems required to support that growth have not developed at the same pace.”

The upcoming session is expected to address this gap directly. Discussions will focus on pricing frameworks, operational systems, business structure, and strategies for attracting and managing higher-value clients. The aim is to provide practical direction for professionals seeking to move from informal operations to structured business models.

The event is targeted at event planners, stylists, decorators, and other professionals involved in event production who are looking to strengthen the business side of their work. It is also relevant for individuals seeking to transition from early-stage activity to more structured and scalable operations.

Industry participants say the session reflects a broader shift within Nigeria’s creative economy, where attention is moving beyond output to the systems that support it. As expectations rise and clients become more discerning, the ability to operate with clarity and structure is becoming a key factor in long-term success.

The session will take place on June 4 at The Zone, Gbagada, Lagos, bringing together professionals interested in building more sustainable and structured event businesses.

For many within the industry, the conversation is no longer about how to execute events. It is about how to build businesses that can sustain that execution over time.